To follow the last few months of Kanye West, the Thursday night livestream has become essential viewing. During his G.O.O.D. Music label’s run of five releases over five weeks at the beginning of the summer, there were four opportunities to watch a listening party where a new album would debut—and to try to get a glimpse into what was happening in this fertile, controversial period for West.
By the time Teyana Taylor’s album completed the sequence at the end of June, there was a comfortable routine in place: log on, press play, and hope for the best. Obsessives of West, and, well, other matters, will have a different, though no-less-Kanye-involved, livestream this evening: the first annual Pornhub awards. It’s been rumored since Monday that West would be the creative director for the show, when Page Six reported as much, and a representative for West confirmed to Vanity Fair tonight ahead of the ceremony that he and longtime collaborator Willo Perron are the co-creative leads for the proceedings.
What we now know about the awards—set in the year 6918—suggests that West spent considerable time on the details. Each of the statuettes are custom, and he individually styled all the presenters, the rep said. Photographer Richard Kern worked on interstitials. West will debut a new song with Lil Pump called "I Love It," to be accompanied by a Spike Jonze-directed video. There will be West-designed merch on sale. Taylor will perform, too.
The awards air tonight at 10 P.M. on West's site wegotlove.com.
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